We offers brands a four step process for achieving mobile advantage for their organisations – this is illustrated below:
Step 1 – Mobile Advertisement Campaigns
As the above diagram illustrates – this is an easy for organisation to start to use mobile marketing. The simples forms of mobile marketing campaigns are SMS broadcast campaigns. MAD offers the following services in this area:
SMS based brand awareness (or product launch/special offer) campaigns – these will be “branded” – ie masked with your brand name and broadcast to a target and profiled list which is designed to reach you target audience. We can target (based on your requirement) from a few tens of thousand to several million prospects for you – the campaigns can be scheduled to take place at a time of you choosing and a a pace which is designed to provide maximum impact.
Broadcasts can be on a region, city or even a locality within a city – profiling can be based on usage, behaviour, demographics and many other criteria.
A simple call to action, encouraging the recipient to OPT IN to the special offer or incentive in the campaign leads to immediate response and assessment of campaign success.
Step 2 – Mobile Engagement Campaigns
Mobile engagement campaigns are the next step in mobile marketing – here organisations can build simple dialogue campaigns for provide information to their target prospects or soliciting feedback from them. Examples of such campaigns include:
Step 3 – Mobile Clubs and Integrated Mobile Marketing
The next step in organisations use of mobile marketing can be mobile communities or clubs. Here, those customers or qualified prospects who have OPTED IN to the organisations campaigns (from carrying out Steps 1&2 above) or exist in an organisations database, can be entered into a mobile club or community.
Once the mobile community or club is formed, regular communications dialogue can be initiated and maintained with this “community of interest” by the brand – examples of such communication can be special offers, invitation to loyalty events, up sell campaigns, launch of new products etc. etc.
Mobile communities and clubs are a vital tool for building and maintaining loyalty in you customer base.
Step 4 – The Mobile Advantage – Strategic Mobile Marketing Campaigns
Once an organisation has carried out steps 1-3 above, it is now ready for building a significant mobile advantage for their business by building strategic applications of mobile marketing – these involve building and implementing value added applications on top of the mobile clubs or communities. Strategic applications include:
For more information and a special, free, no obligation consultation session, please contact us and we will be happy to discuss how we can help build the mobile advantage for your business.
