According to the Mobile Marketing Association, "Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network."
What it means in practice is that you can reach 100 Million mobile subscribers in Pakistan (which practically means ALL your prospects and customers) in a variety of effective ways (SMS, MMS, Voice etc.) and interact with them – whether it is to promote your products and service, provide customer service, increase loyalty or enable them to actually buy and pay for such service! Interested? …..
SMS (Short Message Service)
MMS (Multi-Media Message Service)
Mobile Web Applications
QR Codes (quick-response barcodes)
Mobile Banner Ads
It is important to understand mobile’s role in the marketing mix. It certainly won’t supplant ecommerce or the wired Web. It won’t take away from print, TV or radio’s branding strengths. And it won’t compete with the catalog, mailer, insert or email.
Instead, mobile will enhance other advertising channels, through mobile advertising, mobile marketing and mobile commerce. Adding mobile to print, TV, radio, direct mail, email and other channels will help enhance the range, and track the effectiveness, of those channels.
Mobile Marketing is most effective when utilized as a complement to the marketing mix in conjunction with your standard marketing media.