30 Seconds Overview

According to the Mobile Marketing Association, "Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network."

What it means in practice is that you can reach 100 Million mobile subscribers in Pakistan (which practically means ALL your prospects and customers) in a variety of effective ways (SMS, MMS, Voice etc.) and interact with them – whether it is to promote your products and service, provide customer service, increase loyalty or enable them to actually buy and pay for such service! Interested? …..

Types of Mobile Advertising

SMS (Short Message Service)

MMS (Multi-Media Message Service)

  • Messages that contain multi-media objects such as images, video and audio

Mobile Web Applications

  • Browser-based web services such as the World Wide Web using a mobile device
  • Utilizes WAP (Wireless Application Protocol) - an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly.

Location-Based Marketing

  • Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology

QR Codes (quick-response barcodes)

  • Two-dimensional barcode

Voice

  • IVR(Interactive Voice Response)
    • a technology that automates interactions with telephone callers
  • Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the call recipient or answering machine
  • Pay-per-Call
  • ADC (Abbreviated Dialing Codes) dial the code to access voice content

Mobile Banner Ads

Mobile Commerce

Mobile Website

  • A Mobile-optimized version of an Internet website providing an easy way for consumers to learn about your company 'on-the-go'.

4P’s Revisited

It is important to understand mobile’s role in the marketing mix. It certainly won’t supplant ecommerce or the wired Web. It won’t take away from print, TV or radio’s branding strengths. And it won’t compete with the catalog, mailer, insert or email.

Instead, mobile will enhance other advertising channels, through mobile advertising, mobile marketing and mobile commerce.  Adding mobile to print, TV, radio, direct mail, email and other channels will help enhance the range, and track the effectiveness, of those channels.

Mobile Marketing is most effective when utilized as a complement to the marketing mix in conjunction with your standard marketing media.

mobile advantage company 4 p's new and old

MOBILE MARKETING

ISSUES & CONCERNS

THE MAD ADVANTAGE

BENEFITS & CASE STUDIES