Many people say that "I receive dozens of sms messages daily and I get annoyed, its intrusive and I don’t like it "
The reason is
This unsolicited, broad based & non relevant targeting is a nuisance commonly known as spam which is illegal.
We are registered with the PTA and have partnered with the network operators allowing us to accurately target and profile their subscribers and match them with quality brands which have products or services relevant to the identified and profiled users. Research has consistently shown that subscribers actually welcome ads and information if it is relevant to their needs and interests. Our international partner’s (www.moremr.com) technology and experiences ensure that we follow international quality and best practices by adopting the global mobile marketing association (www.mmaglobal.com) guidelines .
The facts speak for themselves and are a testimony to our professional approach which can be seen as we have already engaged with millions of Pakistani consumers from various segments without a SINGLE complaint.
Generally, mobile operators are legally allowed to contact their subscribers in order to inform them about service issues or new products, services and campaigns – every subscriber has consented to this by signing the operator’s subscription contract . For mobile marketing, mobile operators have, in addition obtained the consent of their subscribers by having them OPT IN to receive such campaigns and by providing them with an option to opt out (if they so wish). Hence, as you will appreciate, by working in partnership with the mobile operators and following best practices, all our mobile marketing activities are designed to be legal!.
What about negative impact on my brand image and brand perception ?
This is a question we often get asked and the answer is simple !
100% of the global top 30 international brands are using mobile marketing As the old adage goes “proof of the pudding is in the eating!”
If international brands such as American express, Adidas, Apple, BMW, Coca Cola, Dunkin Donuts, Pepsi, Nike, McDonalds, Kellogg's, P&G, TGIF, MTV, Nestle IBM, Toyota, Google to name but a few are actively using mobile to advertise and engage their customers it would seem that it’s the way forward for all brands. The only question is – will be with the leaders or allow your competition get take advantage of this wonderful new marketing media while you sit on the sidelines and watch your market share dwindle! The choice is yours…….